HOW WE HELPED BIKE ADDICT INCREASE THEIR REVENUE IN ONLINE SALES BY 90%!

SEO & GOOGLE ADS CASE STUDY: BIKE ADDICT

In 2017, Bike Addict, one of South Africa’s biggest online and land-based bicycle stores, enlisted the help of Let’s Go Media to boost their digital presence. The aim was to improve Bike Addict’s onsite SEO, boost organic search rankings and focus on targeted Google Ads campaigns.

To kick off the project, Let’s Go Media conducted keyword research on hundreds of cycling-related terms. From mountain bikes to ebikes, seat posts to hydration packs every keyword was evaluated. Once the research phase was complete, the Bike Addict site was given an overhaul. The onsite content and images were optimised, and Google tags added.

Since partnering with Let’s Go Media, Bike Addict has seen a major improvement in their organic traffic and rankings. Plus they’ve enjoyed great success with their Google Ads campaigns.

Take a look at the stats that took Bike Addict from just another online bicycle store to one with an impressive digital presence:

GOOGLE ORGANIC SEARCH RESULTS

2020 TO 2022

%

Increase in Organic Sessions

%

Increase in Conversion Rate

%

Increase in Transactions

%

Increase in Revenue

2017 TO 2019

%

Increase in Organic Sessions

%

Increase in Conversion Rate

%

Increase in Transactions

%

Increase in Revenue

Google Search Campaigns

2019 TO 2022

Increase in New Users

45%

Increase in Ecommerce Conversion Rate

50%

Increase in Transactions

106%

Increase in Revenue

90%
Working with a team that not only responds to queries but also goes the extra mile to showcase opportunities has taken Bike Addict’s Digital Marketing to the next level. Let’s Go Media has become a trusted partner that has delivered in year on year comparison increases of over 500% in revenue and transactions across all digital channels. They are truly a partner that makes meaningful changes to your bottom line.
JOHANN RABBIE
BIKE ADDICT

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