Car Dealership: 255 Qualified Leads in 3 Months

PERFORMANCE BASED LEAD GENERATION CASE STUDY

A leading car dealership worked with Let’s Go Media to generate qualified leads through a performance-based campaign model.

The campaign combined targeted Google and Facebook ads, a focused landing page, defined qualification criteria, and immediate lead delivery to the sales team.

Result highlight: 255 qualified leads generated in 3 months.

Car dealership showroom — lead generation case study visual

The Challenge

The dealership needed a stronger flow of qualified enquiries, not just more traffic.

The goal was to reach people with real buying intent, capture their details clearly, and get those leads to the sales team quickly enough to support follow-up.

The campaign needed to focus on lead quality, speed, and commercial usefulness.

The Growth System We Built

This was not just an ad campaign.

The project connected targeting, landing-page structure, lead capture, qualification, and sales handoff into one lead generation system.

Key parts of the system:

  • Google and Facebook campaigns
  • Targeted messaging
  • High-converting landing page
  • Clear qualification criteria
  • Lead capture process
  • Immediate lead delivery to the sales team
  • Ongoing performance review

What We Changed

Campaign Targeting

We focused the campaign around audiences and search intent most likely to produce useful dealership enquiries.

Landing Page

We used a focused landing page designed to capture lead details without unnecessary friction.

Qualification Criteria

We defined what counted as a qualified lead so the campaign could be judged on useful enquiries, not just form fills.

Sales Handoff

Leads were delivered to the sales team quickly so they could follow up while interest was still fresh.

The Result

255 qualified leads

Generated in 3 months

Google and Facebook

Campaign activity across both platforms

Immediate delivery

Leads sent straight to the sales team

Performance review

Ongoing optimisation through the campaign
The campaign showed why lead generation works best when ads, landing pages, qualification, and follow-up are connected. Month-by-month results below.

Leads

Leads

.74%

CTR

0. $

CPL

Leads

Leads

.9%

CTR

0. $

CPL

Leads

Leads

.95%

CTR

0. $

CPL

Why It Worked

The campaign worked because it focused on the full lead journey.

The objective was not just to drive clicks. It was to attract the right people, capture the right information, qualify enquiries clearly, and move leads to the sales team quickly.

That is the difference between a campaign and a growth system.

Related services: Lead Generation & Performance Marketing, Website & Conversion Systems, and Revenue Reporting & Data Insights. Or browse more case studies.

Need More Qualified Leads?

If your business is generating traffic but not enough useful enquiries, Let’s Go Media can help review the full system: targeting, landing pages, lead capture, qualification, reporting, and follow-up.

WHY OUR CLIENTS LOVE A PERFORMANCE BASED MARKETING MODEL

Let’s Go Media case study visual for digital growth project
  • Trackability
  • Low risk
  • High ROI
  • Extended advertising reach
  • Third-party validation

As every client is different, we are always open to negotiating a win-win deal for everyone, let's setup a meeting to discuss your business:


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Let’s Go Media builds growth systems that connect marketing, sales process, reporting, AI workflows, and revenue execution.
We help businesses generate better demand, improve conversion, strengthen visibility, and build smarter marketing operations.

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