Potchefstroom Academy worked with Let’s Go Media to improve digital visibility, search performance, paid media activity, user experience, and course enquiry growth.
Established in 1981, Potchefstroom Academy has made a name for itself as a leading higher education provider. In 2003, the academy acquired SAAHST and expanded its offering.
The project focused on making it easier for prospective students to find the academy, understand the offering, and take action.
Potchefstroom Academy needed stronger visibility and a clearer digital journey for prospective students.
The goal was to improve how users found the academy, engaged with the website, and moved toward making an enquiry.
The project connected search visibility, paid media, website experience, and enquiry generation.
Key areas included:
Education marketing needs more than traffic.
Prospective students need clear information, trust, simple navigation, and a clear next step.
By improving visibility, paid media, and user experience together, the campaign supported stronger enquiry growth. Related services: SEO, Content & AI Search Visibility, Lead Generation & Performance Marketing, and Website & Conversion Systems.
Let’s Go Media turned around our digital marketing performance by optimising our site for search engines, creating a focused Google Ads campaign and improving the user experience on our sites. After working in partnership with them for a year, we can see a noticeable increase in the number of course enquiries on previous years. Let’s Go Media have been nothing but efficient, professional and always deliver results.
If your education business needs stronger search visibility, better campaign performance, or a clearer enquiry journey, Let’s Go Media can help review the full system.