Generative Engine Optimisation (GEO) is growing fast. It’s all about being visible and usable when someone asks an AI (ChatGPT, Gemini, Perplexity) for answers. If your content isn’t optimised, you might be invisible to potential customers who are already using these tools.

Here are 8 strategies you can use now to improve your AI visibility, even with limited resources.

1. Make Sure Your Main Content Isn’t Hidden Behind JavaScript

If AI crawlers can’t see your primary content (like product pages, descriptions, or key features) because it loads only after JavaScript runs, your content might never be used in AI responses. Use server-side rendering or static generation so AI always sees what your users would see.

2. Serve Fresh, Comparison & Update Content AI Likes to Cite

AI tools love content that answers a question clearly, especially if it compares options or updates old info. Think “best tools vs competitors” or “2025 update of X.” These are more likely to get mentioned in AI-generated summaries or recommendations.

3. Check Mentions & Citation Gaps

If other websites or communities are talking about competitors but not you, that’s a gap. Track mentions manually or with tools. Then reach out to win those citations or create content covering those topics so AI has something to use.

4. Fix Robots.txt, HTML, and Render Issues

Blocking AI bots accidentally via robots.txt or metadata still happens. Also, ensure your site’s HTML structure (headings, metadata) is clean. If AI can’t crawl your site effectively, your visibility drops.

5. Prioritise Content That Matches Intent — Not Just Keywords

AI picks content that aligns with what users actually ask, not just keyword density. Build content that addresses user pain points or questions, delivers direct answers, and anticipates what else people might want to know.

6. Use Authority Signals

Expert quotes, data references, case studies, trustworthy sources, all signal credibility. Even small businesses can benefit here by using good sources, quoting experts, or showing real data to back up claims.

7. Get Mentioned in the Right Places

Forums, high-authority blogs, Reddit threads, or Q&A sites (like StackOverflow or niche ones) are valuable. If AI sees that others trust you, it’s more likely to surface your content. Sometimes creating a helpful answer or resource in those spaces works well.

8. Monitor & Act on AI Visibility Metrics

Look beyond traditional SEO metrics. Track things like:

• Whether your brand is cited in AI answers
• What content AI uses when answering queries
• How often content is refreshed or updated
  These insights tell you where you’re being used — which matters more than just ranking.

What This Means for Your Business Moving Forward

AI search isn’t the future, it’s the present. Brands that adapt now will win more visibility, trust, and traffic without relying only on traditional search engine rankings.

If you’re serious about staying ahead, start with fixing what’s broken, then build content that AI wants to recommend. It doesn’t require massive investment, just thoughtful strategy and consistency.